Bigger companies are more likely to have a website compared to smaller ones. But in the past 10 years, more and more small and medium-sized companies have gotten their website.
According to a study, from 2012 to 2021, the number of small businesses with 10 to 49 workers who have a website grew by almost 9%.
While both a landing page and a website are accessible on the internet as web pages, they serve distinct purposes. Yet many people, including small business owners, don’t know the difference between both.
Fortunately, that’s part of what you’ll be learning in this post.
Difference Between Landing Page And Website
A landing page is a standalone web page designed and created to get your prospects’ attention and turn them into customers.
Yes, business individuals and entities make it for a special advertising or marketing campaign and put a clear button for them to take action. Landing pages are straightforward (and easy) to grasp and solely focus on a single product, service, or offer.
On the other hand, a website is like a home on the internet for a business or group. It has many pages that tell people about a company, what they sell, and what they do. Essentially, websites are like a big picture of a business and usually have pages that tell you about the company, how to contact them, and a place to read news or information. There are also pages about the products and other crucial things.
With that said, the main essential difference between a landing page and a website is their purposes. A landing page is intended to turn visitors into customers or leads as it’s focused on one thing. But a website gives a broad picture of a business, with many pages that serve different purposes. These include pages like the home page, contact page, product blog page, etc.
That’s why when people need to find vital information about a company, they go to its website. (And not a landing page.)
Now, you may want to ask, how does a landing page work?
You’ll learn about it in a moment. But before then,
What’s The Importance Of Having A Website?
- Increased Visibility
A website gives your business a 24/7 online presence, making it easier for customers to find you and learn about your products or services.
- Credibility
Having a professional website can help establish credibility and build trust with potential customers.
- Cost-effective Marketing
Beyond providing a 24/7 online presence for your business, a website is a cost-effective way to market your business and reach a wider audience.
- Increased Reach
Also, a website enables you to reach a global audience, allowing you to expand your customer base and reach new markets.
- Enhance Customer Engagement
A website gives you the opportunity to engage with customers through interactive features like contact forms, live chat, and customer reviews.
- Better Data Tracking
Through your business website, you can garner valuable data on visitor behavior. Therefore, allowing you to make informed decisions about your marketing and business strategy.
- Competitive Advantage
More than ever, especially in today’s digital age, having a website is becoming increasingly important. And not having one can put you at a disadvantage compared to your competitors.
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What Is A Landing Page And How Does It Work
As already said, a landing page is a standalone web page designed by a business (digital marketers) to deliver a focused and specific message to visitors.
You might have a couple of experiences browsing through several landing pages without knowing. A typical and common case is when you click on an online advertisement or search engine result.
From your experience, you’d have an idea that the goal of any landing page is to convert visitors into customers or leads by compelling them to take specific action. Which could be giving out an email number, name, or, as the case may be.
Having said that, a landing page typically has a clear headline, description, a prominent call-to-action button, and other elements such as images, videos, and testimonials.
So essentially, as a business person or owner, you can use landing pages to direct visitors to a specific and focused experience that aligns with the message they saw, increasing the likelihood that they will take the desired action. However, it’s essential to note that landing pages are not the same as a website’s home page or general pages, as they focus on a specific goal and message.
Benefits Of Landing Pages
While a landing page is different from its website, it can be part of it. That’s to say, a landing page is a special web page that helps businesses talk to people who come to their websites.
Yes, it’s like a special message to these visitors, designed to make it simple for them to do what the business wants them to do, such as making a purchase or signing up for a service.
5 Importance Of Landing Page
Landing pages are special web pages that help businesses sell their products or services online. They help by:
- Making it easier for people to take the action the business wants them to take, like buying something or giving their email.
- Talking to different groups of people with various messages makes them feel like the business knows them.
- Making the business look more professional and trustworthy by showing things like good reviews and what others have said about the business.
- Measuring how well the landing page is doing, so the business can make it even better.
- Making things easier and more interesting for visitors, as they help them stay engaged and avoid getting confused or bored, which might make them want to leave.
Interestingly, brands like Mailchimp, Leadpages, Unbounce, Wix, Weebly, Instapage, GitHub Pages, and Google Sites can help create landing pages.
Landing Page Vs Homepage
The landing page and homepage differences can be daunting for some people to spot.
A homepage and a landing page are both essential parts of a website, but they have different jobs. A homepage is like a welcome sign when you visit a website, telling you a little bit about the company and showing you different places you can go on the website.
Also, the homepage is like a map to help you explore the website. But the landing page is like a special message to make you take action.
Landing Page Vs Homepage Examples
Think of a homepage like the front door of a store. It’s the first thing you see when you visit a website, as it tells you everything about the store and what it can offer.
To put it in a sampler form, taking Amazon into perspective. It’s similar to a large sign that greets you with “Hello! This is Amazon!” and then shows you different sections of the store, like books, toys, clothes, etc.
Conversely, a landing page is like a special display in the store that is only for one product. If you click on a Google ad for a new toy, you’ll be taken to a landing page that only talks about that one toy.
On that page, you’ll see a picture of the toy and all the necessary information about it. Basically, since the goal of this page is to get you to buy the toy, it will have a big “Add to cart” button for you to click on.
So, a homepage is a big sign that welcomes you and shows you everything the store has as its offer. A landing page is like a special display that is just for one thing and wants to get you to buy it.”
Landing Page Vs Sales Page
A landing page and a sales page are two types of pages on the internet used to sell things like toys or clothes.
A landing page is like a short advertisement that tells you what the product is and tries to convince you to buy it almost immediately. And it often has a big button that says “Buy now.”
On the other hand, a sales page is like a long commercial that gives you more information about the product, why it’s special and shows you happy people who already bought it. Again, the goal is to make you want the product and ultimately buy it.
Frequently asked questions
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