First, a prototype is an early sample, model, or release of a product built to test a concept or process. As a startup, the right types of prototypes can vary depending on your specific product or service. However, here are some common prototype types that can be useful for various startup businesses

1. Conceptual Prototype

A conceptual prototype visualizes and communicates the core idea or concept of a product or service, often using simple representations like sketches or diagrams. It is valuable for early-stage startups to validate the concept before committing extensive resources.

2.  Landing Page or MVP

For startups with a digital marketing, e-commerce, or online platform focus, it can be effective to create a landing page or Minimum Viable Product (MVP) prototype.

These prototypes enable you to test market demand, gather user feedback, and validate your value proposition. You can utilize web development tools, landing page builders, or low-code platforms to create these prototypes.

3.  Product Prototype

This type of prototype focuses on creating a physical representation of your product. It helps you test and refine the design, functionality, and manufacturing processes.

Product prototypes can be created using 3D printing, rapid prototyping techniques, or even manual craftsmanship, depending on the nature of your product.

4.  User Interface (UI) Prototype

UI prototypes are visual representations of your product or software’s user interface design and interaction. UI prototypes aid in visualizing the interface’s layout, navigation, and visual components.

UI prototypes include using wireframing or prototyping tools, which enable you to gather user feedback, improve the user experience, and iterate on the design.

Lading page prototype

5.  Service Prototype

For startups offering services or service-based platforms, a service prototype allows you to simulate and test the delivery of your service.

It can involve role-playing, creating mock scenarios, or using simplified versions of your service to gather feedback and validate your service model.

6. Business Prototype

A business model prototype focuses on testing and refining your startup’s business model. It helps you assess the viability, scalability, and revenue generation potential of your business concept.

Business model prototypes can take the form of financial models, pitch decks, or even conducting experiments to validate key assumptions.


Remember that the choice of prototype type should align with your specific goals, target audience, and resources. It’s crucial to prioritize the aspects of your product or service that require validation and build prototypes accordingly.

Prototypes serve as valuable tools for testing assumptions, gathering feedback, and refining your startup’s offerings.

Need a Mobile or Web App design? let’s get it done for you.

Similar Posts